Most musicians seem to find digital marketing irrelevant but the truth is that most of their target audience is online. Like any business, the music industry needs exposure, promotions, and business optimization. SEO for musicians makes it simple to drive ticket sales, get in front of a larger target audience, and build a remarkable online image.
Online Music Marketing
Michael Jackson used to play his studio recordings on a small radio instead of a boombox because that is what most of his audience used. That was the business optimization that was needed for that time in the industry. SEO for musicians is what is needed today and AIS Technolabs will help you get there fast. There are hundreds of ways to do SEO for musicians. The easiest way is to release lots of press releases that drive traffic towards the website. With our help, you can actually use more solid methods to do online music marketing and keep driving sales. Here are some of the things that everyone at AIS Technolabs usually recommends for musicians:
This may seem a bit counter-productive as the general idea is that music knows no barriers. But the point of doing local SEO is not to limit exposure, but to build a solid following at one location quickly. This is a good tactic for struggling artists in order to gain a lot of traction. It is also recommended for established artists who have a website for each event that is hosted at one location. In either case, you can never go wrong with it.
While this is something that might seem unnatural to some of the fresh blood, this is a sound tactic. The media can be brutal when they start to press for negatives. So, it is always better to get in front of them beforehand. Also, many people think that more press releases mean spending a lot of money. But all you need is a really good article.
Social Media Marketing:
Having millions of followers on Instagram is one thing but selling millions of tickets via social media is something else entirely. The best part about social media marketing is that the target audience is already primed and clamoring for art. All anyone has to do is to give them a link to click on to book tickets to the concert directly.
There are several magazines that cater exclusively to celebrities and these magazines often issue feature articles. Having a full-length feature article on one of these websites with a link back to the musician’s website can lend a lot of authority. The best part is that this kind of authority and SEO is permanent with zero black hat penalties.