Women’s World Cup and Social Media – An Interview With Aileen Larkin


by N;


6th June 2019 – 7 minutes read  General NewsSocial Media
Zach Hughes – Business Development Executive

Tomorrow marks the beginning of the 2019 Fifa Women’s World Cup, with hosts France kicking things off in Paris with their opening match against South Korea. The popularity of Women’s Football has been on the rise in recent years, with the 2015 final between the USA and Japan becoming the most watched football game ever in the USA. This momentum looks set to be continued and this tournament could mark the watershed moment for women’s football, with experts predicting a record one billion viewers will be reached worldwide.

The USA are looking to repeat their triumph during the 2015 tournament.
Credit: @usscoccer

As we head towards what looks to be a record-breaking year for Women’s Football, it’s interesting to consider the factors that are helping give this sporting competition the attention that is much deserved and long overdue. Brands are definitely stepping up and playing their part; it’s been reported that Visa has pledged to match their marketing spend this year with their sponsorship of last years Mens World Cup on this tournament. Separate to the World Cup and closer to home, Barclays are also banking on Women’s Football as last year they broke the record for Women’s Football sponsorship deals.

As well as big brand sponsorship deals playing its part, it’s also crucial to understand the role social media has in helping to take women’s football into the mainstream. In order to understand more about the role digital and social is playing in offering exposure to the Womens beautiful game, I caught up with Aileen Larkin, Official Team Reporter for Scotland’s Women’s World Cup Squad. On the ground in France over the next four weeks, Aileen will be following the Scottish team and keeping the public in-the-loop with play by play updates, all made possible by social media. We caught up and discussed what she feels is going to help this years tournament get the coverage it deserves.

How did you end up as a reporter for the FIFA Women’s World Cup?

Normally I work at the FIFA Museum as the Social Media Editor, and when the FIFA Digital Team were looking for a team reporter for Scotland they asked if I would be interested. For a Scottish football-lover working in digital, it was an absolute dream opportunity – so of course I was only too delighted to take on the role!

Pictured: Aileen Larkin, Official Team Reporter for Scotland’s Women’s World Cup Squad.

Experts are predicting that this year’s FIFA Women’s
World Cup can expect around 1 Billion viewers globally – is this the watershed
moment in taking women’s football mainstream?

I think this is going
to be a huge stepping stone for women’s football. Nations are really getting
behind their teams and young girls are growing up idolising female footballers
– which is a relatively new development for many countries – including
Scotland.

The coverage at this year’s FIFA Women’s World Cup will give players a global platform to showcase their skill, engage new fans and promote the women’s game in their respective countries.

I hope that the enthusiasm of the audiences who will be drawn in throughout the tournament will reach far beyond the Final and spark more permanent interest in women’s football both internationally and domestically.

I genuinely think
France 2019 has the potential to be a turning point, especially from a Scottish
point of view, as this is the first World Cup experience we’ve had since 1998
and it’s an incredible experience to be part of.

How important a role do you feel social channels have in
boosting the exposure and coverage of the tournament?

I think Social Media
has a huge impact in this instance. Today it’s how we consume news, share
experiences and communicate our opinions.

The whole concept
behind the team reporters is to offer content that has been specially created
around each team and share it with football fans around the world, it makes
sense to share this with people in a space that they occupy as part of their
everyday lives.

All the results, highlights and special moments will be available at the click of a hashtag, making women’s football more accessible than ever.

In 2011 Twitter
announced that the Women’s World Cup final between Japan and the USA recorded
7,196 tweet per second – breaking all previous records. Even if you weren’t
previously interested – that volume of content is impossible to ignore, and it
makes you sit up and take notice!

If you could choose only one social media channel to use
for the promotion of the competition – which would it be and why?

Twitter. Definitely. In my opinion, it’s the best platform to open a subject up for discussion. It allows fans to view real-time updates, join conversations and explore different angles.

For Aileen, Twitter is the star of the show when it comes to exposure for the tournament.

Credit: Sara Kurfess

Instagram is great for
sharing polished content, but in football everything can change in seconds –
there’s often no time for filters or retakes before the next moment needs to be
captured.

With Twitter you
aren’t simply showcasing women’s football to the world, you’re inviting people
to take an active part in it – whether that’s comments on a match, a selfie
from the stadium or simply clicking on a hashtag to find out what all the fuss
is about.

Lastly, and I suspect there may be some bias here, but
who do you think is going to win the Women’s World Cup?

I don’t know what
you’re talking about…

Scotland.

Source

How Google May Rank Some Results based on Categorical Quality


by N;

A New Patent on Categorical Quality

Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started following his patents, I read his doctoral thesis, Document ranking using web evidence which was really interesting, from the early days in his professional career. It is from before he was listed as the inventor of a number of patents, that I also found interesting. I’ve written about a number of patents he has participated in creating as well because they often focus upon Site Quality, and I learn something from reading them and trying to understand them. Here are posts from his patents which I have written about previously:

I noticed his name on a new one granted at the end of May, and I’ve been working through it now, too.

The patent is titled, “ReRanking Internet Resources based on Categorical Quality.”

It starts off by telling us about the importance of searches based on categories, which reminded me of web directories which have started to disappear.

Back when there were more directories online such as the Yahoo Directory or the Open Directory Project, those were often good places to begin searches because they showed you what they had in different categories. For instance, if you were interested in San Diego, you could find a category about San Diego, and browse through the sub-categories to see what was included in the broader category. There you could learn about Down Town, Old Town, North County, and other parts of San Diego.

A Categorical Quality Patent from Search Quality

This patent tells us that “a search system ranks the resources based on their relevance to the query and importance.” That is how most search engines rank documents that are returned on a search for a query. If you had a chance to read through the earlier patents I listed for Trystan Upstill, you won’t be surprised that he talks about the intent behind searches, such as informational and navigational intents.

The patent tells us that sometimes searchers perform searchers aimed at providing them with broad information, and sometimes they have an idea that a particular site exists and they are trying to find information from that site. The intent behind those types of searches, in the first case, is referred to as “informational,” and in the second case is known as “navigational.”

The patent tells us about what results are like for our informational searches and our navigational searches. There are usually many relevant results for informational searches, and it is often the case that no one particular result receives the vast majority of selections by searchers. These could be broad searches for things such as [football] or [space travel]. When someone searches for a navigational query, they are likely looking for a specific page or resource, which tend to be results that typically receives the most selections by searchers. For example, you may search for [espn] or [legoland].

The patent tells us that sometimes when you perform informational searches, there may be a lot of results that often are good ones, and it aims at a way of “re-ranking resources based on the quality of the resources.”

That is the problem that this patent aims at finding a way to solve.

It focuses upon understanding the categories behind a search, and instead of focusing upon relevance and authority as a primary way of ranking those results, it may rerank results based upon what it refers to as categorical quality.

Early on in the patent, it identifies this problem and then points out the advantages behind the patented categorical quality process.

Advantages of the Process involved in this patent

  1. By re-ranking search results for a proper subset of resources that satisfy a quality condition, the search system provides a set of search results that lists resources that belong to a category according to a quality ranking that differs from a search ranking of a received query.
  2. Because the search results are provided according to a ranking that is based, in part, on quality with respect to the category, the search results are more likely to satisfy a user’s informational need when the users issue a query that is categorical for the category.
  3. This also obviates the need for the user to issue several separate navigational queries or several informational queries, as the most popular resources with respect to the category tend to be boosted in the ranking during the re-ranking process.
  4. Furthermore, the re-ranking can be triggered only for certain queries for which there is a signal of a categorical interest, and not triggered when the query signals a non-categorical interest, such as a navigational interest, or where the query is an answer seeking query, etc. In these latter cases, there is a strong signal of the user’s informational need, and thus the re-ranking would likely be of little informational utility to the user.

This Categorical Quality patent is:

Re-Ranking Resources Based on Categorical Quality
Inventors: Trystan G. Upstill, Abhishek Das, Jeongwoo Ko, Neesha Subramaniam and Vishnu P. Natchu
US Patent Application: 20190155948
Published on: May 23, 2019
Filed: March 31, 2015

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, re-ranking resources for categorical queries. In one aspect, a method includes receiving queries, and for each received query: receiving data indicating resources identified by a search operation as being responsive to the query and ranked according to a first order, each resource having corresponding search score by which the resources are ranked in responsiveness to the query and determining whether a proper subset meets a quality condition based on a quality measure that is indicative of the quality of the resources in the proper subset and independent of search scores of the resources for received query. For each query for which the proper subset meets the quality condition, determining a quality score for each resource in the proper subset and re-ranking the resources in the proper subset according to their respective quality scores.

When a searcher doesn’t know very much about a category, it isn’t unusual for them to start off a search with a broader query. They may not know the category well, nor sites or resources that may provide the best answers to questions that they have, or meet the informational or situational needs that they have.

This patent aims at re-ranking results for broad category searches based upon their quality in the category which they are being searched within.

The patent tells us that “if they rerank search results based upon quality, the sites and resources they show will be the ones that best serve the categories searched for.”

So, what does it mean to rank results based upon categorical quality?

How is Category Quality Measured?

  1. Ranked according to responsiveness to received query
  2. A subset of the resources can also be selected, and a determination is made as to whether the proper subset meets a quality condition based on a quality measure that is indicative of the quality of the resources in the proper subset.
  3. A variety of quality conditions can be considered, including:
    1. traffic to each resource
    2. whether each resource is a navigational resource for a corresponding navigational query
    3. the authority of each resource relative to other resources
  4. The quality condition for the subset, for example, may be met when a threshold number of the resources in the proper subset meet a popularity condition. For example, the threshold number may be 70% of the number of resources in the proper subset. The popularity condition may be based on one or more criteria.

The Categorical Quality Patent tells us that “A resource satisfying the quality condition is a signal that the resource is a high-quality resource for the category to which the received query belongs.”

And it also tells us that “Various criteria can be used to determine if a resource satisfies a quality condition.”

Once resources have been determined to meet quality criteria, and have been given Categorical Quality Scores, they may be re-ranked based upon those scores.

These categorical quality scores appear to be based upon user behavior information about selections of pages in response to queries.

Click logs and query logs may be used to map queries submitted about web pages identified in search results and the actions taken by searchers in results to those pages.

Informational and Navigational Resources

This patent starts off by telling us about informational resources and navigational resources.

The click logs and query logs may be used to determine navigational scores to determine if a query could be determined to be a navigational query for a resource. If it is a navigational resource for a query, it may be given a score of 1. All other resources and websites may be given a score of 0.

They tell us that: “This type of scoring model is based on the premise that a query is only navigational for one resource, or for one website.”

An alternative is also presented, with a navigational score being a score with an upper bound and a lower bound, and that a query may have a “separate navigational score for each of multiple resources.”

Also, “an informational query may have a relatively flat score for many resources, indicating such resources are selected often for the query when identified by search results, and the score may gradually decrease to the lower bound for the remaining resources that are rarely selected for the query.”

Navigational queries may rank highly for one resource (or several resources belonging to one website) and very low scores for all other resources. This makes sense – if someone searches for ESPN, they are going to be satisfied with pages from the ESPN website, and not from other websites.

Categorical Quality Resources

A resource that satisfied a quality condition is one that shows the resource is popular for the category to which the received query belongs. It is in a subset of resources that are likely to “satisfy a user’s informational need with respect to the category.”

Re-Ranking Resources for Categorical Queries

This process of reranking resources is done fo each query received. A query can have one or more terms.

Resources are identified as being responsive to the query and those are ranked according to a first order (given a search score.) For example, the category quality ranking module receives data describing the output of a search of the index using the query. They are ranked in terms of how responsive they are to a query relative to the other resources identified. The categorical quality patent tells us that not all indexed resources are scored; only the top 1,000 scored resources may be included.

Only a fraction of those results may be checked to be re-ranked, such as a relatively small value, like the top 20 or 30 results.

A query can belong to more than one category type, and the number of results to be reranked will be the same for all of those category types.

The patent tells us that multiple categorization techniques may be used, such as “query clustering, vertical categorization based on selections of search results responsive to the query, and so on.”

Quality Conditions for a Resource Set

The quality of resources may be based upon things such as:

  • The authority of the resource relative to other resources
  • The traffic for each resource
  • The relevance of the resource to other queries that are different from the received query
  • Other factors that can be used to determine a quality measure of the set of resources

These quality signals can be said to be indicative of the ability of those resources that are being reranked to “satisfy a user’s informational need for a category to which a received query belongs.”

An example of determining whether a set of resources meets a quality condition for a category (it shows four features which may be different than in other determinations.) The four features in this example are:

  1. The quality of the resource as measured by navigational queries (if any)
  2. The topicality of the resource to the received query
  3. The performance of search results that reference the resource
  4. Whether the received query is itself a navigational query.

All of the resources in a subset of resources for a query will undergo this analysis.

In response to each of these features, each resource may be given a value, and those may be used to give a total score for those resources. If the subset of resources meets a threshold value, it will be determined to meet the quality condition for the category.

Additional features or fewer features may be used to determine the quality for a category.

The patent goes on to explain the value of different types of quality features.

Topicality Scores

A score might be determined that measures how topical the resource is for the query. This could be done a few different ways, such as:

  • The similarity of query terms to terms in the resources can be determined, and the more similar the terms of the query to the terms of the resource, the higher the topicality score.
  • The performance of search results that reference the resource when provided in response to the query can be determined. The higher the performance (e.g., selection rate), the higher the topicality score.

Other processes could be used to score topicality, and the higher the score for the resource, the more likely it is to meet that quality condition.

Other topicality scoring processes can also be used. The higher the topicality score, the more likely the resource is to meet the quality condition.

A score based on ther performance of search results in referencing the resource

The category quality ranking feature may determine a score based on an aggregation of selections of search results for the resource for all queries. The better a resource does, the more likely it will meet that quality condition.

Navigational Scores

The category quality re-ranking process may look to see whether resources fulfill any corresponding navigational queries. One or more navigational queries for a resource, or a number of queries with relatively high navigational scores, indicates that a resource is a popular resource. This determination may be based on queries that are different from the received query, since a high navigational score of the received query may preclude or otherwise reduce the likelihood of re-ranking the proper subset of the resources.

Categorical Quality Scores Overall

I’ve written about some of the features that may be used to determine categorical quality scores for resources that might be returned in response to a received query. The patent tells us that additional metric could be used as well, such as:

  • aggregate visits to a resource
  • social network shares for a resource
  • traffic patterns

Additional Implementations

There is a big “Additional Implementations” section that includes more details on how categorical quality might be scored or even potentially ignored like in the following:

For queries that have a high locality intent, this reranking based on categories may be disabled, because “the locality intent is a signal that user has a specific informational need that should not be discounted. An example of a query with a high locality intent is [Videos in Mountain View, Calif.].”

If you want to learn about all of the details behind this categorical quality approach where there are potentially a lot of good results for a query, and some of those may be re-ranked based upon quality scores, you can go through this section of the patent, and go through the patent overall.

This is a fairly complex patent, which includes things like click selections to determine quality scores that pages may be reranked on. We’ve been told by Google Spokespeople that Pages in Google’s search results aren’t ranked by searcher’s clicks.

If Google is following processes like the ones described in this patent those clicks aren’t directly being used to rank pages, but they look like a way that is being used to understand the quality of some resources that may be ranked in search results based upon categorical quality.

Source

What Are Instagram Branded Content Ads?


by N;


11th June 2019 – 2 minutes read  Influencer Marketing
Leona McCaul – Influencer Account Manager

We’re all familiar with Instagram’s ‘Paid Partnership With’
tool which allows influencers to disclose when they’ve worked with a brand on a
paid basis. The introduction of the paid partnership tool got marketers tongues
wagging as they inundated Instagram with requests to bring this tool to the
next level. Which leads us to the 2019 update – influencers and content
creators will now be able to click ‘allow my business partner to boost’ in
order to give the brand they are working with access to use their content as an
ad.

This update, which Instagram are calling ‘branded content
ads’, benefits both the brand and influencer in many ways, including exposing
the content to a much wider audience even if they don’t follow the brand or
indeed the influencer who created and possibly even features in the content.

Image taken from Instagram

Similar to Facebook ad manager, marketers will be able to optimise and measure the branded content ads to help achieve campaign objectives including reach, traffic, views and engagement. At this time, conversions and app installs are not yet trackable. However, as Instagram well know, ROI is hugely important to businesses and as a result we predict this will soon be available – fingers crossed!

When announcing the update, Instagram
said
“we hope this update will add value by strengthening the collaboration
between businesses and creators. We also hope to improve the experience between
creators, businesses and people – who will be able to discover more brands they
may be interested in and shop with the creators they love”.

At this time, branded content ads are only available for Instagram feed, meaning that branded stories or feed posts cannot be promoted on stories as ads. Thankfully, we don’t have to wait much longer to enjoy the benefits of this feature, as Instagram plans to roll this out to all business on Monday June 17th 2019 – so hold tight!

If you want to work with influencers in a strategic manner that achieves your business’ KPIs, get in touch today and get Found!

Source

The ultimate guide to SEO for musicians


SEO tips for musicians, huh? Working with SEO and digital marketing for years, I thought it would be fairly straight-forward to transfer my skills from the corporate realm to the music realm. It couldn’t really be further from the truth, and I had to struggle with trial and error for quite a while to get a hold of successful SEO strategies.

What is SEO?

SEO stands for Search Engine Optimization, a marketing tactic to gain free deserved traffic from Google through digital content. Success is often acheived by creating in-depth content about topics related to what you are promoting.

Organic search

Coming from a field where many people are actively searching for a solution, it was mostly a game of finding popular topics to rank high for. In the music field, it’s completely different. Relatively few people are searching for music genres on Google, something that would be straight-forward to write an article about, and your website will find itself competing against massive sites like Wikipedia, Last.fm and Rateyourmusic. So, what can we do to be a little bit smarter and steal some website traffic anyway?

Branded organic search

My insight so far has been to aim for branded searches, which in my underground music world has been about bands that influenced my band. I haven’t taken this to the extreme yet, but the articles I have posted with this strategy has worked better than the ones aiming for full music genres.

Long-tail SEO for musicians

Long-tail SEO for musicians

The solution that has worked out for me is to cater to the overall development of Google SEO; the long-tail searching. I could probably never steal a high spot for a brand name search such as “Katatonia”, but an in-depth article about my favorite Katatonia songs could get there for “best katatonia songs” or “which katatonia songs should i check out?”. Don’t forget to specify a good meta description (which I didn’t do in this case) if you want to increase your clickthrough and get better chances to rank higher for your terms.

Keyword research

Even if you’re aiming for long-tail traffic, keyword research is extremely important to uncover what your potential fans are actually searching for. Using a tool like KWFinder could give inspiration for several articles, or maybe a whole section on your site.

soliloquium-puff

Facebook, Twitter and Reddit for musicians

An additional traffic driver beyond the Google SEO for musicians is social media. Facebook is a solid way to drive traffic to your homepage. It’s often a balancing act between having the flashy headline that gets the click, and not being clickbait. Make sure to provide valueable website content that delivers on the promise that the posts headline on social media had. Posting my content in niché groups for bands and genres is something that has worked well for me, and I have received minimal or no slack for performing my content marketing there.

YouTube and Spotify playlists

YouTube playlist SEO can be an interesting way to promote music for several ways. You could actively place your own songs in playlists (if they fit in, of course) or make popular music playlists that drive subscribers to your YouTube channel, giving your band exposure when you, for instance, post a new song. The same principle applies to Spotify, though I’m yet to try it out myself as an SEO strategy for my music.

YouTube tags

Make sure to tag the crap out of your YouTube videos for maximum SEO effect. Add an appropriate genre tag (see death/doom metal in the video above) in the video title, as well as genre and similar bands in the video description and other tags. This will allow your music to show up for listeners who might be interested in search and similar suggestions.

Bandcamp and Soundcloud tags

The tags on Bandcamp are extremely important. Make sure to put accurate genre tags as well as country of origin, influencers and other possible visitor drivers. They can also drive more traffic to your Bandcamp page directly from Google. The same applies for SoundCloud, even though the platform seems to be declining in popularity these days. Image Below: tags for Soliloquium on Bandcamp.tags on bandcamp are important

Don’t forget the conversions

For me, being a musician has never been about making money, but a vital part of the SEO process is converting your visitors. So don’t forget to link to your Bandcamp and/or Facebook in your content in a natural way. It could be also be a way to drive subscribers to your newsletter. Don’t overdo it, but make sure the option is there when you have someone reading about your top 10 songs by a similar band. It’s also important to measure the conversion success regularly, and tweak it based on the statistics.

Read more:

Digital marketing and online promotion for musicians ->
How to market your band on Soundcloud ->
Help my poor conversion rate, check out my death/doom metal band Soliloquium ->

Source

Online Music Marketing | SEO for Musicians


The internet has made cosmic changes in the music industry with respect to its marketing. But what matters the most to you when it comes to Online Music Marketing? Huge fan community and music sales, right? These targets can be achieved by only a few, who master the art of Online Marketing for Musicians.

Anuva Technologies is a one-stop solution of Online Marketing for Music industry. From branding, inbound marketing, website design, development and maintenance, Music SEO, Social Media Marketing and much more, we provide expert advice and services for music brands of all sizes. We provide the most relevant and advanced Marketing Strategies for Musicians to establish your brand on a very high level. Marketing Music Online is a niche of not everyone’s cup of tea and of which we are the Guru’s.

Music SEO

Even if you are a great musician, that doesn’t mean people will buy your music. The most important part is that your music needs to be heard by the right and interested people. SEO for Musicians and Bands, when performed strategically can generate a gigantic fan base for any artist.

We are a Music SEO providing company with more than a decade of experience in providing excellent online marketing services to various genres and a client retention rate of 98.6%. As your Music Digital Marketing Agency you get guaranteed successful Music Online Marketing Success. And this is not just our confidence speaking, but it is what our customers speak too. We take pride in ourselves, because our customers vouch for our excellent result oriented services. We are a team of more than 100 SEO professionals having successfully delivered SEO for Music to many Musicians and Bands.

No need to wait anymore! Call us now to tune your Online Music Marketing and get in contact with your new fans! Hurry now, and get a FREE SEO AUDIT REPORT

Music Search Engine Marketing.

Internet Marketing for Music doesn’t limit to Music SEO. Sometimes, including paid marketing in your Music Digital Marketing strategy pays you results outside of your expectation and beyond your imagination. Music search engine marketing uses a powerful service called PPC. Pay per click services are very advantageous and are our expertise too.

Our more than 60 PPC experts are all certified by Google Adwords and immensely experienced in delivering successful Music Search Engine Marketing campaigns in super-competitive niches.

Music Social Media Marketing

One more platform other than search engines that help in Online Music Marketing is Social Media. Social Media for Music lovers plays the role of being the bridge between them and their musicians and bands. The use of Social Media for Music Promotion is the fastest spreading way to promote your music. The purpose of Social Media for Musicians is to:

  • Increase your popularity
  • Connect with your fan base
  • Pioneer your reputation
  • Encourage more sharing for increasing your loyal fan base
  • Sell your music

Social Media Marketing for Musicians and Bands, if done tactically, can connect your name and music to thousands and millions of listeners. But these tactics are time consuming and require continuous efforts. Therefore, hiring a professional for Music Social Media Marketing can help you connect with all these listeners and fans.

Anuva Technologies is the name that should strike you when it comes to Social Media Promotion for Musicians. We comprehend that Social Media for Music Marketing is an incredible platform to reach each and every one of those fans, you have painstakingly cultivated. We also appreciate that as a musician, you should focus your time in creating your music and not in your Online Music Marketing.

Therefore, our methods of Music Promotion via Social Media ensure you the connection with each and every fan of yours. We have a team of more than 50 social media marketing experienced professionals who have successfully tuned every campaign of Social Media Marketing for Music Artists into a victory.

With our art gallery social media services, we take care of your social media profiles and connect it to the necessary people and communities which can be or can bring you art buyers. Our fine art SMO experts have all the skills required to offer you digital success.

Music Artist Web Design – Development

Website Design for Music Artists cannot be designed with the perspective of solely being informative. A very good Pop Art Website Design is the one which is visually creative and unique, easily navigable and converts visitors into fans, and fans into buyers.

Anuva Technologies is the leader, when it comes to Music Artist Website Design. Our experienced web designers create an aesthetic design for your website and develop it using advance codes so that your website never crashes; is speedy and easily navigable.

Anuva Technologies is the leader, when it comes to Music Artist Website Design. Our experienced web designers create an aesthetic design for your website and develop it using advance codes so that your website never crashes; is speedy and easily navigable.

So, wait no more! Contact us now to avail our Music Digital Marketing services — be it Music SEO, Music Artist Website Design, Social Media Marketing for Music or any other service. Ask for a FREE SEO AUDIT REPORT, and decide for yourself whether you can find anyone better and efficient than us.

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SEO for Musicians: 2018’s 4 Step Guide to Market Your Music


In 2018, having a digital presence for your music is more important than ever. You have a website, you have social media, you have streaming platforms, and you can use all of them to your advantage for the most visibility. At Stem, we want artists to be able to focus on creating, but we also want to arm you with the tools to maximize your online presence and drive downloads, streams, concert tickets, merch sales — you name it.

You may be wondering, “What is SEO”?

SEO (short for Search Engine Optimization) is a type of marketing focused on increasing the quantity (and quality) of your website traffic through Organic Search results. Cool, sounds great, but what are Organic Search results? When you perform a Google search, you see a list of websites and articles. Most of those are Organic Search results.

organic-search-stem

SEO, when leveraged, helps attract website visitors from all over the world who are interested in your product (so in this case, your music). Owning your band or artist name in the Google Search Engine Result Page (SERP) when people are searching for your new music, upcoming tour dates or just your “about you” as an artist, is important, and you want to show up as easily and clearly as possible.

To help artists master this huge portion of their marketing strategy, we compiled a 4-step guide to SEO for Musicians. Read on to learn more, and also check out more posts on the Stem Blog for help with boosting your marketing and release strategy.

1. Set Up Analytics & Tracking

Before we even dive into the nitty gritty, the first thing you should do for SEO — and any form of digital marketing — is set up your tracking and analytics platforms.

organic-search-stem-ga

Google Analytics

Google Analytics will become one of your all-time best friends as you continue to dive deeply into music marketing. It shows you how your digital channels work together and how much site traffic is coming from each channel — from users and bounce rates to custom goals (like clicks on your Spotify Profile) and demographic data. You can also isolate specific landing pages on your site. Just announced a tour? You can isolate your tour page and check out the traffic it’s getting! Routing a tour? Analyze the location and demographic data Google Analytics provides.

If you’re unable to place the Google Analytics tag directly in the code of your website, look into Google Tag Manager for streamlined implementation.

Google Search Console

Also known as Webmaster tools, Search Console is your one-stop shop for all things SEO.

Search Console will allow you to see what pages of your site are being indexed, any crawl or site redirect errors and (hopefully no) penalties you may be dealing with.  For the record, crawl errors are when Google cannot fetch specific pages of your site, and to crawl, in this instance, is when the Googlebot (with Google’s algorithm) discovers (or fetches) pages to add to the Google index.

2. Understand Ranking Factors

You have a website, but you want to make sure it will help drive value for your music. You need to bear in mind factors that will help you rank (or show up) higher in the Organic Search Results.

Here are three ranking factors to keep in mind with your SEO music marketing:

seo_for_musicians_headphones

Content

Consistent, unique content on your website is key. It’s what Google’s algorithm looks at to understand what your website is about and when to show your pages in the Search.

Keep your tour page updated. Have a news page or a blog where you can update your fans about new music you’re working on or new merch you’re releasing. Even updating the content on your site with keywords you find valuable can help. Embed your YouTube videos in blog posts or have a page dedicated to new videos, as SEO also applies to YouTube (surprise!).

There are SEO strategies for YouTube that we’ll discuss in future blog posts.

Mobile Friendliness

Another ranking factor is mobile friendliness. It should come as no surprise that Google loves and prioritizes sites that are optimized for mobile (meaning that your site works just as well on a phone or tablet as it does on desktop). Make sure your mobile site has the same content as your desktop site, your site and images are responsive and your site loads quickly.

If you want to check the page load time of your mobile (or desktop) site, you can use the Page Speed Insights tool. Bookmark that tool! If a page takes too long to load, it can negatively impact your site’s SEO. Always keep an eye on your page speed — for ranking, conversion and engagement reasons — even once your website is mobile friendly.

Adapting AMP pages (Accelerated Mobile Pages) can help with the load time of your mobile site, as these pages exist for mobile optimization. If your website has WordPress hosting, here are some plugins that’ll make your life simpler:

Once you’ve implemented mobile optimization changes, you can check to see if they are working. Google helps you find out with this tool to check if your hard work paid off and your website is deemed, “mobile friendly.”

Backlinks

If you’ve looked into SEO, you’ve probably heard something about “backlinks”.  Another top-ranking factor, these are tricky to obtain, but very impactful when you do. Backlinks are when another website references your content in their posts by linking back to your post or content. These are important because backlinks help your site credibility with Google (think of it as the SEO version of word-of-mouth).

An easy way to try to obtain backlinks is through the help of your PR team. For example, you could be announcing an upcoming album, and in the press release, include a link back to the post on your news page. When publications pick up the release, they can use this URL to link back to you in their post and help boost your SEO credibility.

3. Conduct Keyword Research

stem-seo-for-musicians-kws

Earlier, we stressed the importance of new, unique content on your website. Alongside that, make sure to do research on which keywords to target to make sure that this content provides value to you as a musician.

Think about keywords that describe your music, your genre and other artists that are comparable to you. Also think about keywords that describe the actions you want your fans to take on your website. For example: artist name + upcoming tour dates is a good keyword (i.e. Frank Ocean upcoming tour dates).

Deduce your target keyword (the keyword you view as the most valuable for that piece of content) and expand on it. Mention it several times, and make sure to include some synonyms scattered throughout that post, because this will help Google understand what your content is about. Here’s a nice and free tool to help you come up with synonyms.

4. Pay Attention to On-Site Optimizations

On-site optimizations can help you hit a SEO home run.

SEO metadata is what appears in the search engine result page, so you’ll want to tailor this to you as an artist. Make sure you include your most valued keywords (your name and/or album name) in the header and in the title of your article (or page).

Here are the two main component of SEO Metadata:

Title Tag

This is the title you see in Google when you search for stuff. The general rule of thumb is to keep a title between 55-65 characters.

Meta Descriptions

It’s recommended to have your meta description be between 50-300 characters.  They’re not a direct ranking factor for SEO, but they help with your click through rates for overall site traffic because they can give context into what a page contains.

stem-metadescription-ex

Headers

Headers are your in-post/article titles. You can only have 1 Header 1, but you can have as many Header 2s or 3s as you want. For example, in this article, SEO for Musicians: 2018’s 4 Step Guide To Market Your Music is our Header 1. Each individual step is a header 2, and the smaller dividers are the header 3s.  A simplified or organized structure like this helps Google crawl, understand your content and rank your website more easily.

For overall SEO help if you use WordPress, checkout the plugin Yoast.

For strong SEO for music marketing, make sure you have your analytics set up, keep creating new and updated old content, research value keywords and review your on-site presence.

Keep an eye out for more music marketing tips, including SEO for YouTube.  If you’re interested in learning Social Media tips to market your music, make sure to checkout our 3 part series on making the most of your socials: Instagram, Facebook and Twitter.

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SEO Keyword Research For Musicians – MTT


This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

Want to do your own SEO as a musician? Before you start optimizing, it’s crucial that you get to know your keywords. This is always Step #1 in any SEO project, and it’s no exception for musicians.

Before you read this, head over to Chapter 1 of this multi-post guide to get familiar with your SEO strategy and the Fan Journey

OK, let’s go.

There is nothing more fundamental to search engines than keywords. Keywords are how we humans directly communicate with the search engines.

There’s a reason the Google homepage is a search bar and nothing else.

It’s important for us to think about keywords first because some keywords get searched more often, or less often, than other keywords. 

Later on, as you carry on doing SEO for your band, you’ll work on things like optimizing your website pages, creating new content for your website, getting backlinks, and stuff like that. It’s really important to know what keywords people are using to search for your bandwhen doing that work.

SEO is hard work, and knowing your keywords up front will help you make the most of it.

Basic Law of SEO: No Two Keywords Are Equal

No two keywords are equal. Let’s give you an example.

Say you’re a piano teacher in Albany, NY. Without doing any research, you might assume that getting high search rankings for a keyword like “piano teacher albany” will bring traffic to your website.

But actually, people are more likely to search for “piano lessons albany”. And they’re evenmore likely to search for “piano lessons albany ny”.

How do I know? Google told me:

(We’ll show you how to get this data yourself in a minute).

What this chart says is that there are roughly 70 searches per month for the exact keyword “piano lessons albany ny”. There are almost no searches at all for “piano teacher albany.”

So… that makes it pretty clear which keyword is going to bring you more visitors, if you have high search engine rankings for it. Right?

Obviously your top priority keyword is going to be “piano lessons albany ny”, because that’s what will get you the most visitors to your website.

If you put in a bunch of hard work to rank for the keyword that no one searches, you’ve kind of wasted your time. That’s what we want to avoid!

Even if you’re not a piano teacher, if you’re planning to do your own SEO, this lesson applies to you no matter who you are.

The Most Important Keywords for Your Band

We’re going to talk a little about “brand” vs “non-brand” keywords here, because this is where a lot of musicians go wrong with SEO and waste their time.

As a musician, a “brand” keyword is any keyword that includes your band name, the names of people in your band, track titles, album names, tour names. Anything that relates specifically to you and your band and your music. It could even be lines from your lyrics.

An example of a brand keyword is “elephant stone discography”.

These are the keywords that matter to you most as a musician!

Remember the Engagement and Purchase steps of the Fan Journey? If not, go back and read this post. The basic idea here – which is really important to you – is that people are not going to find you in search engines until they’ve already heard of you. Once they have heard of you, they’re going to look specifically for you or something to do with your music.

On the other hand, a “non-brand” keyword is any keyword that doesn’t include anything specific to you, your band or your music.

An example of this would be “indie band in toledo”.

As we explained in the previous post, non-brand keywords are not useful to you as a musician.  (Unless you are a music teacher or another kind of local business, in which case your SEO strategy is going to be more typical, like most businesses).

How To Research Your Band Keywords

Keyword research is what every SEO expert in the world starts with before they do any actual SEO work. Without it, you’re just working blindly. Keyword research lights the way.

We’ll give you a quick lightning tour of how to do your own keyword research using the Adwords Keyword Planner tool.

Step #1: Access the Google Keyword Tool

The Adwords Keyword Planner is the keyword tool of choice for most SEO experts. It’s free, but the catch is that it’s accessible only from within an Adwords account, so you’ll need totake a few minutes to create one. It’s kind of a hassle, but it doesn’t cost you anything.

By the way, if this feels like a hack to you…. it is! Welcome to SEO!

Once you’re in the Adwords account, go to the “Keyword Planner” from the Tools menu, as you can see below. When you click on it, you should get something like this.

Choose “Search for new keywords using a phrase, website or category”.

Step #2: Enter Seed Keywords

In the next screen, we can plug in some keywords under “your product or service”. We need to seed the tool with some ideas to start with.

We plugged in “tame impala” as our example:

Click on the “Get ideas” button. 

Step #3: Sift Through to Find Your Keywords

Click on the “Keyword Ideas” tab, around the centre left of the page, to find your keywords.

Based on the seed keywords we entered, the tool gives us data on the number of searches for them, as well as a bunch of other ideas.

So in this image, Google is telling us that there are 246,000 searches per month for the keyword “tame impala”.

You’ll also notice all of the suggestions and ideas Google provides below your seed keywords. These suggestions are useful, but you’ll notice a lot of irrelevant keywords that you’ll need to sift through. Google tends to leave out a lot of really good keywords too.

So you’ll have to dig for for keyword ideas yourself, by adding different seed keywords and sifting through the suggestions. This is the “research” part of keyword research, and it can take some time.

Be patient, and keep digging.

Building Your Master Band Keyword List

Here at Bandzoogle we brainstormed some ideas about what people might search for, to come up with seed keywords: 

  • People looking for tour dates (tour, live, tickets, concerts, etc.)

  • Lyrics and tabs

  • Specific albums and songs

  • Wiki and discography

  • Merch, like vinyl, tshirts and posters

  • Torrent, Youtube and download (to listen, legally or illegally)

This list could apply to just about any band. So let’s check out what people are searching for, using the Keyword Tool, with Tame Impala as an example.

We plugged all kinds of keyword seed ideas into the tool, and then spent a fair bit of time sifting through the data that comes out.

This was the end result of our research.

We grouped our keywords together based on what we think the searcher is trying to accomplish (and where they are in the Fan Journey).

For example, someone searching “tame impala tour” is trying to do something fairly similar to a person searching for “tame impala tickets”. So we group those together.

Now give this a try with your band name.

Plug keywords into the tool that you think are relevant to your band, keeping in mind all you’ve learned up to this point about your audience and fan journey.

Make a list in Google Docs, Excel, or whatever you like. Record the keyword and the monthly search volumes, like we did in the screenshot above.

This is going to be your SEO Master Keyword List. These are the keywords that are most important for you to pay attention to, and you’ll refer back to it often.

Other Ways to Brainstorm Band Keywords

The keywords you get from the Adwords Keyword Tool are only as good as the seed keywords you give it. It’s also incomplete and imperfect. It won’t give you all possible keywords people actually use.

So, you’ll need to spend some time digging around and coming up with other seed keywords that you think people may search.

Some places you can dig around are:

  • Google Suggest. Basically, start typing ideas into Google, and see what other keywords it suggests.

Plug all of your ideas back into the Adwords tool to find out how much search volume there is. Whenever you find something with volume, add it to your Master Keyword List.

What To Do When You Get No Searches

If you’ve just done this exercise and you’re thinking well, this isn’t helpful because no one is searching for me, that’s ok! 

If your band doesn’t have a big following yet, not many people will be searching for your band name.

Not much of a surprise there, right?

We went to a show recently by a really talented folk singer called Devarrow who was on a tour. We checked the search volume on his name and came up with… nothing.

If that sounds like you, that’s OK. Don’t be deterred!

If you’re still relatively unknown – maybe you’re just starting out – you still want to make sure that even if just one person searches for you, they can find you in Google.

Just because no one is searching for you right now, doesn’t mean they won’t be later.

So, for now, just focus on looking professional in search results for your band name. Don’t worry too much about other keywords yet, unless there’s something specific you think people might look for, and don’t spend too much time time on SEO just yet.

As you’re building your fan base, every now and again go back to the Keyword Planner tool and check your keyword search volumes to see if people are starting to search for you. 

What To Do When Your Band Name Isn’t Unique

Let’s just start here by saying: it’s a good idea to Google your band name ideas before you commit, to make sure no one else already has it.

Sharing your band name with other things (other bands, or famous people, or famous things) is going to be a problem for your SEO.

Sometimes it’s impossible to avoid though. Like these examples.

Solo Artists With Common Names

Unless you have a really unusual name, chances are someone else has the same name as you. So if you’re a solo musician using your own real name, you might end up competing in search engines with people who aren’t even musicians.

There’s a talented local Montreal artist who goes by his own real name: Andrew Johnston. He actually happens to share his name with a few other notable people, including musicians.

A few months ago, we searched his name and found that the most “prominent” Andrew Johnston was actually a musician from the UK who appeared in Britain’s Got Talent and has charted singles.

The UK Andrew had a lot more press, so he ranked higher than the Montreal Andrew – who appeared as the 3rd result with his website www.thisisandrewjohnston.com – at the time.

Since then, another Andrew Johnston has risen to fame as a golfer, thanks to a recent big tournament win. This Andrew Johnston now totally dominates the search results for his name.

Now the Montreal musician Andrew Johnston shows up on the second page of search results, instead of being in the 3rd spot like before. This is a great example of how rankings work when it comes to the names of “notable people”. Basically, the most famous person wins.

For fans of the Montreal musician though, this is kind of inconvenient. So they might modify or refine their search term to be more specific, like adding the hometown. In this particular example, they would actually get the results they want.

So if you’re an artist using your own name, this is something you’ll need to be aware of when you’re researching your keywords. You might want to look up search volumes for those modified or refined keywords as well.

Band Names With Words of Famous Things

Some band names include a word that also happens to be a word used for something else.

The band Of Montreal has this problem. Montreal, of course, is a city. The only thing that distinguishes the band from the city is the word “of”.

So when you search the band name, Google also shows results for the Bank of Montreal, the City of Montreal, and the latest Montreal news.  

The band actually dominates the search results page for this keyword because they’re a pretty popular band, and Google is smart enough to realize you’re probably looking for the band because of the “of”.

Band Names With Common Phrases

Broken Back is a band whose name also happens to be a pretty common term.

So when you search for their band name in Google, the first page page of results is filled with articles related to back injury.

Broken Back does actually rank at the top of the page, but they’re going to have to work extra hard, and be more patient, if they want to have more of their pages ranking on the first page for their band name.

If any of these issues apply to you, you may have more difficulty just getting rankings for your own band name. There’s not much you can do about it, except get more famous (easy, right?).

The main point here is that, when building your Master Keyword List, you’ll need to keep in mind that searches for your band name might be mixed in with searches for the “other thing”.

If you’re an unknown band with 10,000 searches a month for your band name, chances aremost people are searching for something else with the same name, not your band. But you might be able to do a bit of refinement.

Let’s take “broken back” as an example again, and add a little refinement to the search term in the keyword tool.

It seems pretty obvious here that most searches for “broken back” are by people who are actually looking for information about the back injury, not the band. But with a bit of refinement, we can get a bit of a sense for now many searches there might be for the band.

So, keep this in mind when building your Master Keyword List.

Understanding The Long Tail Keywords

We can’t close off an article about SEO keywords without mentioning the long tail.

SEO people like to categorize keywords into three main groups:

  • Short tail (or Fat Head in the graph below). For example “alabama shakes tour”.

  • Medium tail (or Chunky Middle in the graph). For example, “alabama shakes show toronto”.

  • Long tail. For example “when does alabama shakes play next in toronto 2016”.

Here are some other examples of long tail keywords people might use instead of “alabama shakes tour”:

  • “when is the next alabama shakes show happening in toronto 2016”
  • “what is the next concert date alabama shakes toronto”
  • “alabama shakes tour dates toronto may 2016”

And we could probably make a list of another 10,000 variations of those examples.

It’s important to understand that, when people search in Google, about 80% of the time they’ll use a keyword that only ever gets searched once or twice. Which means they’llnever show up in your keyword research. These are the long tail keywords.

Here’s what your typical long tail graph looks like, courtesy of Moz.

What this graph is telling you is that the top keywords people use to search for your band – in that yellow area to the left – makes up only a small part of the total keywords people useto actually search for you.

So even if you do a super thorough job building your Master Keyword List, it still won’t fully encompass every single search that ever happens related to your band. Because your Master Keyword List only includes short tail keywords.

The rest of the searches, in the medium and long tail, will be for keywords that, on an individual basis, get searched very rarely. That’s just a reality of SEO that you need to know about.

But your Master Keyword List will still give you a pretty solid understanding of what people tend to look for when it comes to your band, based on how the short tail keywords are searched.

The Takeaway: Build Your Master Keyword List

Now that you know what keyword research is, why it matters, and how to do it, it’s time to research your own band’s keywords!

In follow-up posts, we’re going to dig deeper into SEO. You’ll want to have your Master Keyword List handy any time you work on your band SEO, and refer back to it so that you know what keywords are the most important to you.

And if your band just doesn’t have any keywords with searches yet, then don’t worry about it – there’s still plenty you can do.

Wes Walls is the Head of Growth Marketing at musician website & marketing platform Bandzoogle

SEO Keyword Research For Musicians

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SEO for Musicians: It Starts With the Fan Journey




This is an excerpt from the free eBook “A Complete Guide to SEO for Musicians” written by Wes Walls of Bandzoogle. Download the eBook free.

When we talk to musicians about music marketing, search engine optimization is a topic that comes up often.

And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.

The downside is that it’s complex, time-consuming, slow to see results, and it’s known as a bit of a dark art.

SEO is not particularly easy to do well, and as a musician you just don’t have time to become an SEO rockstar. You have songs to write, tours to plan, rehearsals to organize.

A lot of the SEO advice out there for musicians skims the surface: optimize your title tags, get backlinks, create content, and such. This is all relevant and useful advice, but we need to address the critical strategic aspect that makes SEO for musicians a little bit different than SEO for everyone else.

So the big question, which is: “How can SEO actually help me as a musician?

This is a question you need to have the answer to, in practical terms, before you start investing your time in your SEO. Just because certain SEO strategies work for millions of businesses, doesn’t necessarily mean they’ll work for musicians.

Musicians need a unique SEO strategy with its own unique set of tactics. In this article we’ll define a strategic framework to start from.

The Fan Journey 

It all starts with your fans.

For artists, SEO is all about using search engines to help create a positive experience for your fans.

As you build your fan base, your audience will move through some series of steps to eventually reach whatever goal they had in mind. Throughout those steps, they will have experiences online as they engage with your music.

Some of those experiences will involve search engines. So, what we need to do first is understand where search engines get involved.

To help us visualize let’s adapt a classic marketing framework, the customer journey, and apply it to the average music fan, as it relates to a typical band. We’ll call it the Fan Journey.

We made a fun colourful graph for you (yay!).

The Fan Journey

So, now… “At what point do search engines come into play?”

OK, let’s break it down by phase.

Discovery

In marketing, this step is usually called “Awareness” and it’s where SEO does its magic for most businesses.

Here’s an example: say you want to build a website for your band, so you go to Google and type in “band websites”. There, you’ll find Bandzoogle. Now you’re aware of our company. And that’s very important to us.

But, what if you’re a band that plays original music? How are search engines going to help you here?

Well, they’re not.

Nobody discovers new bands by searching on Google. Nobody types in “new band i’m going to love” and expects to actually find a new band they’re going to love. Nobody searches “indie band in toledo” to find new local music in Toledo.

For bands, the Discovery phase of the Fan Journey is probably the hardest – just getting your music in front of people who want to listen. Search engines are not likely to help you directly with this.

Exploration

Exploration happens after a fan discovers you, likes what they hear, and wants to hear more.

This is where search engines start to really matter for most bands.

Ask yourself: “What will most people do after they hear my song, and they really love it, but they don’t know my band yet?

They’ll probably want to know what you look like, where you come from, what other people think of you, what your other music sounds like, where you’re playing next, etc.

One of the first things they might do is Google your band name… Or maybe the song name…. Or maybe some lyrics that got stuck in their head….

So this is where SEO first comes into play for you, in a big way. It’s your opportunity to show your new fans everything you’ve got. You want to make sure that when they search for your music, you’ve got a really pro selection of content for them to check out.

Your audience, at this stage of the Fan Journey, are really potential fans who want to get to know you. Help them out by making sure they can easily find things like:

  • Your website, so they can learn about you
  • Your social profiles, so they can see what kind of things you say
  • Music to stream, so they can sample your sound and decide whether they like it
  • Videos and images, so they can get a feel for what you look like
  • Interviews and reviews, so they can get a sense for who you are and what others say about you
  • Tour dates, so they can see that you’re active and whether you’re playing in their town

You want potential fans to be able to easily find all of that wonderful stuff you’ve poured your heart, soul and bank account into.

So the Exploration phase of the Fan Journey is where search engines can really help you the most, and it’s where strategically you should spend most of your SEO efforts.

Purchase 

SEO Guide for MusiciansThe Purchase phase of the Fan Journey is – no surprise – hugely important for any artist who wants to build a sustainable career. Like any business or entrepreneur, you have a bottom line. You need to make money to keep going.

Search engines can help you here.

The key is making it quick and easy for fans to spend their money on you, when they’re ready. As it happens, search engines are really useful when people want to find things online quickly and easily.

So pave the way for them. Heck, sprinkle a little trail of skittles if that’s what it takes!

Of course, this is about more than just search engines. You have to sprinkle skittles all over the place, like on your website and other profile pages. But sprinkle some on the search engines too.

So you want to make sure your fans can easily find:

  • Tour date information and concert tickets
  • Somewhere to buy your music online
  • A store to buy physical music formats and merch
  • Your profile on major streaming services to easily sync your music

For the Purchase phase of the Fan Journey, you can use search engines to help your fans find different ways to spend money on you, without having to do any digging around.

Retention

In today’s music industry attention spans are short, fans are fickle, and thousands of talented artists are constantly releasing great new music and content. It’s not guaranteed that you’ll keep the attention of your hard-won fans, even after they’ve downloaded your album or gone to your show.

Which makes fan Retention more important than ever.

As far as search engines go, though, there isn’t a lot that SEO can help you with here. Once your fan has gone to your concert and downloaded your album, most of your Retention is going to happen everywhere else but search engines.

Things like: signing fans up to your mailing list, or growing your audience on social media. Maybe fans follow you on Spotify. That sort of thing helps you with fan Retention.

As long as your fans can still find you when they do look for you, that’s all the search engines need to do at the Retention stage of the Fan Journey. So it won’t be a focus of your SEO strategy as a musician.

Advocacy

The Advocacy stage of the Fan Journey is where you’ve already won your fan over to the point where they become a super fan. He or she follows you, and you’ve created some sort of relationship with them. They feel invested in your success. They want to share your music with other people, to help build the movement. They’re the ideal, devoted fan.

Of course Advocacy is a very important Fan Journey stage for your band. But search engines probably won’t be especially useful to you here, because at this point your super fans don’t need Google to find you – they already know where you are.

The Takeaway: Get To Know Your Fan Journey

At this point you’re probably thinking “Great, this makes sense and all, but how do I actually start doing SEO?”

You should focus on the Engagement and Purchase steps of the Fan Journey. But look at the other steps too. Maybe there is something specific to your band where SEO can help with your Discovery, Retention or Advocacy strategies.

Hopefully you now have an understanding of where you need to start with your SEO.

Download “A Complete Guide to SEO for Musicians”

We did an immense amount of research and prepared a comprehensive (and free) SEO guide just for musicians.

It’s written in a way that’s easy to follow and actually use. There’s no fluff. Just pure, practical substance that you can sink your teeth into.

Here’s what you’ll find in the eBook:

  • A strategic marketing framework to apply to your band
  • Detailed technical advice with concrete examples
  • Easy-to-follow, step-by-step advice and direction
  • Illustrations and screenshots to help you absorb the ideas
  • Specific to-do items and takeaways for your band

Download the eBook FREE

We hope you put this eBook to good use to improve your band’s presence in search engines!

Wes Walls is the Head of Growth Marketing at musician website & marketing platform Bandzoogle




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SEO for Musicians – Online Digital Marketing


Most musicians seem to find digital marketing irrelevant but the truth is that most of their target audience is online. Like any business, the music industry needs exposure, promotions, and business optimization. SEO for musicians makes it simple to drive ticket sales, get in front of a larger target audience, and build a remarkable online image.

Online Music Marketing

Michael Jackson used to play his studio recordings on a small radio instead of a boombox because that is what most of his audience used. That was the business optimization that was needed for that time in the industry. SEO for musicians is what is needed today and AIS Technolabs will help you get there fast. There are hundreds of ways to do SEO for musicians. The easiest way is to release lots of press releases that drive traffic towards the website. With our help, you can actually use more solid methods to do online music marketing and keep driving sales. Here are some of the things that everyone at AIS Technolabs usually recommends for musicians:

Local SEO:

This may seem a bit counter-productive as the general idea is that music knows no barriers. But the point of doing local SEO is not to limit exposure, but to build a solid following at one location quickly. This is a good tactic for struggling artists in order to gain a lot of traction. It is also recommended for established artists who have a website for each event that is hosted at one location. In either case, you can never go wrong with it.

Press Releases:

While this is something that might seem unnatural to some of the fresh blood, this is a sound tactic. The media can be brutal when they start to press for negatives. So, it is always better to get in front of them beforehand. Also, many people think that more press releases mean spending a lot of money. But all you need is a really good article.

Social Media Marketing:

Having millions of followers on Instagram is one thing but selling millions of tickets via social media is something else entirely. The best part about social media marketing is that the target audience is already primed and clamoring for art. All anyone has to do is to give them a link to click on to book tickets to the concert directly.

Genuine Backlinks:

There are several magazines that cater exclusively to celebrities and these magazines often issue feature articles. Having a full-length feature article on one of these websites with a link back to the musician’s website can lend a lot of authority. The best part is that this kind of authority and SEO is permanent with zero black hat penalties.

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Music SEO for Musicians and Bands Search Engine Marketing


Music SEO for Musicians by FusionFusion Music SEO is a fusion of music marketing with SEO (Search Engine Optimization) and Internet marketing, bringing about a whole new world of success for the musician. Internet marketing brings a musician, his music and his products into homes around the world.

Fusion uses the best and most advanced Internet marketing techniques to promote a musician and gets his music well-known, while he focuses on what he does best – his music!

When a team of experts in advanced Internet marketing techniques take on the promotion of the musician and his talents, things happen! Word gets out, the musician is heard, fans flock together, shows sell out. All this is taken off the back of the musician, his label and management.

They will have enough to do to keep up with the increased sales resulting from successful promotion.

A Worldwide Audience Means a Worldwide Fan Base

Per report, as of 2011, there were more than 3 billion people using the Internet. That is a huge audience! A musician needs the opportunity to reach these potential fans. Professional Internet marketing strategies make the difference.

As a musician’s fan base increases, so do sales – of music videos, sound recordings and other merchandise. Internet marketing strategies, put into effective action, bring the musician a high level of success. Fusion Music Marketing gives the musician the opportunity to achieve the success he has always dreamed of.

SEO for Musicians and Bands: The Amazing Power of the Internet

Internet strategies applied with Music SEO (search engine optimization) expertise results in increased numbers of people visiting the musician’s website. With more visitors comes more interest. With more interest, more loyal fans result.

With more loyal fans, more sales! Combined with other marketing strategies, such as Mobile Marketing and Social Media Marketing for Musicians, a juggernaut (huge, powerful, or overwhelming force) is created.

Internet marketing makes monetizing fans easy. Let Fusion Music SEO for musicians take the your career to a whole new level, using advanced Internet marketing strategies. We get the musician in front of people, soaring in popularity, sparking an increased fan base of diehard fans and making sales.

With Fusion, and a proper Internet marketing and SEO strategy in place, the world is truly at the musician’s fingertips.

Contact us for a free analysis.

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